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Centrum Advance, Multivitamins, 30 Tables
Centrum Multivitamin for Women, 120 Tables
Ceramides PM Facial Moisturising Lotion, 52ml
CeraVe & The Ordinary, Face Glow Trio
CeraVe & The Ordinary, Skin Renewal Power Trio
CeraVe 4 Step Morning Routine For Dry Skin
CeraVe Acne Control Face Cleanser, 237ml
CeraVe Acne Control Face Cleanser, 473ml
CeraVe Acne Foaming Cream Cleanser, 150ml
CeraVe Acne Skin Care Routine
CeraVe Advanced Repair Ointment, 50ml
CeraVe All Skin Type Routine
CeraVe AM Facial Moisturizing Lotion SPF 30, 89ml
CeraVe Anti Aging Kit
CeraVe Blemish Control Gel, 40ml
CeraVe Cleansing Balm, Makeup Remover, 36g
CeraVe Cleansing Foaming Gel, 237ml
CeraVe Daily Moisturizing Lotion, 237ml
CeraVe Daily Moisturizing Lotion, 473ml
CeraVe Daily Skin Care Routine For Dry Skin
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.